Lex Gabrees - Digital Marketing Consultant (SEO, SEA, CRO)

AI in Marketing – 5 Easy Ways to Improve Digital Marketing Results

The ability to use AI in marketing is growing rapidly, and it’s expected to pay off big for businesses of all sizes. AI applications for marketing are already widespread, and it’s expected to grow even more in the coming years. Whether you’re a blogger, or business owner, using AI as part of your marketing strategy can help you improve your ROI and give you an edge over your competition. In this article, I’ll introduce you to AI (artificial intelligence), how

Lex Gabrees December 11, 2023

Best SEO Tools for Keyword Research, Rank Tracking and Website Audits

Whether you’re an affiliate entrepreneur or operate a small business website, at one point, you’ll need an SEO tool. SEO platforms can provide you with the insights and data you need to achieve better rankings, find business opportunities or track your SEO results. In this article, I’ll go over the best SEO platforms, why I use them, and what I use them for. This article will give you the information you need, to choose the best tool for your business.

Lex Gabrees January 5, 2025

ShortlyAI Review – Level up Your Writing with AI Content Generation

Note: ShortlyAI has been acquired by the people behind Jasper.ai. Most of ShortlyAI’s technology for long-form content generation has now been implemented into Jasper’s Boss Mode editor. Because of this, and the extra functionality Jasper offers, at a minimal price difference, I can no longer recommend ShortlyAI as a primary solution for AI Content Generation. ShortlyAI, is an AI writing assistant, which allows you to generate original content at scale. Though It’s not a very known tool, it’s still popular

Lex Gabrees January 5, 2025

Best AI Writing Software for Generating Quality Content

The impact of AI writing software on digital marketing can’t be ignored. AI (artificial intelligence) is now being used to write content faster, automate SEO, and improve workflows. AI writing software can help you: In this article, I’ll recommend 5 AI writing tools, and explain why they should be on your shortlist. Quick Recommendations (AI Writing Software) If you’re in the market for an AI writing tool, to help you create quality content faster, as well as optimize for Google,

Lex Gabrees January 5, 2025

Mautic Best Practices – Installation, Tracking, Integrations

Mautic is my favorite open-source marketing automation software. I use it for many projects and in quite a few situations, it can completely replace a SaaS marketing automation platform. If you would like to know more about Mautic’s features and if it might be a fit for your business, have a look at my in-depth Mautic review. In this article, I will go over some Mautic tips and tricks, as well as best practices. This article will be organic, meaning

Lex Gabrees January 5, 2025

Mautic – Open Source Marketing Automation

Mautic is the only open-source marketing automation that is powerful enough to replace your current (expensive) SaaS solution. Mautic is available as a self-hosted solution (on-premise). So, unlike with most marketing automation platforms, like Hubspot, or Activecampaign, there are no monthly pricing plans. Furthermore, you own the data, because it’s stored on your own server. Businesses often switch to open source, self-hosted solutions, when they need to own their data, such as email addresses or want to keep their campaign

Lex Gabrees December 30, 2024

Niche Research Training

With so many people looking for the next easy startup business idea, it has always surprised me how little attention is given to doing niche (or market) research. Whether you’re an entrepreneur, and you want to find an idea for a business that you can start from home, or you’re a digital marketer who’s building new strategies – niche research can help you: Niche research Tutorials

Lex Gabrees January 5, 2025

How to Do Niche Research – Basics and Best Practices

Learning how to do niche research is an important skill you need to become successful online. Niche research (or market research), is not only used by digital marketing professionals but also by entrepreneurs and business owners. In this article, I’ll go into some best practices for doing niche research. If you’re looking to find or choose a profitable niche or learn about how to do niche research, this article is for you. What is Niche Research? Niche research is the

Lex Gabrees October 20, 2023

Install Mautic 4.x on a DigitalOcean VPS (2022)

Mautic is an open-source marketing and email automation application, that’s gaining popularity quickly. Installing Mautic (and maintaining it to run error-free) has proven to be problematic for many. This doesn’t have to be so. In this article, I will show you how to install and set up Mautic Marketing Automation on a DigitalOcean VPS, the proper way. Note: if you’re not familiar with Mautic and don’t know if it’s a viable option for your business, then have a look at

Lex Gabrees December 30, 2024

Matomo Analytics (Piwik) Review – Google Analytics Alternative

Matomo Analytics is an open-source web analytics application, formerly known as Piwik. Matomo comes in two flavors, namely Matomo Cloud and Matomo on Premise. The latter is the self-hosted, which means you have to install it yourself (on a server), while the first is the cloud-hosted version. In this article, I’ll share my first impressions of Matomo Analytics on Premise with you. I’ll compare it to how I use Google Analytics in my own work. This comparison basically involves me

Lex Gabrees February 22, 2023