Below, is a list of the digital marketing tools I use. I only recommend tools, services, and resources that I use myself. If you have any questions about these services or don’t know which is right for your business, feel free to get in touch with me.
SEO Tools and Research Platforms
SEMrush – All-in-one research platform offering over 50 tools for researching your niche, and growing your online visibility. I use SEMrush to find profitable niches, analyze the competition, and gain the best insights to build digital marketing strategies.
SEO Powersuite – A bundle of downloadable SEO tools for website auditing, rank tracking, and keyword research. SEO Powersuite is an affordable SEMrush alternative for those who want to avoid SEMrush pricing.
Keywords Everywhere – A keyword research tool that integrates keyword data, such as volume, click prices (CPCs), trends, and other metrics into your browser workflow. I use keywords everywhere as an addition to either SEMrush or SEO Powersuite, to complete my research analysis.
Inlinks.net – the best only Semenatic SEO tool, that helps you automate tasks such as internal linking, schema markup, and much more. Inlinks also helps you optimize for real Google entities, making this the only true Semantic SEO tool I am aware of.
Content Creation and AI SEO Tools
INKforall – One-stop content marketing suite that offers everything from AI content generation to AI SEO optimization. It also offers spelling and grammar checking, so it can be a Grammarly alternative.
Grammarly – Grammarly helps with spelling and Grammarly. Running your content through Grammarly, before publishing, will dramatically increase the quality of your content.
Helpful links
Domain and Web Hosting
Namecheap – Namecheap is one of the most reliable domain name providers. They are my go-to domain name registrar for any TLD (top-level domain name). Namecheap also offers several other services, including private email hosting.
DigitalOcean – My go-to cloud infrastructure provider, for all my websites, applications, and hosting needs. As a self-managed platform, technical knowledge and know-how of Linux systems are needed to use DigitalOcean. If you’re not familiar with Linux systems, I recommend a managed web hosting service, like Cloudways.
Cloudways – Managed web hosting platform that allows you to choose a cloud infrastructure provider (e.g. DigitalOcean), and easily host your website, or applications on a VPS. Cloudways is ideal for people who aren’t very technical, yet want to host their WordPress, Magento, or Woocmmerce shop on a high-performance cloud infrastructure.
Helpful links
Website Builders
Elementor Pro – The best website and page builder for WordPress. Elementor is affordable and offers all the features you need for your WordPress website. This includes a popup builder, form builder, easy-to-install templates, and flexbox integration for layouts. I use Elementor Pro for building sales funnels, lead-generation pages, and complete websites – including woocommerce shops.
LeadPages – If you’re not using WordPress, or need to build stand-alone landing pages, to capture leads or email addresses. Leadpages is an easy-to-use one-stop platform for building landing pages and offers multiple other features, including, conversion tools (A/B testing) and payment setup.
Helpful links
Marketing Automation
Activecampaign – Market-leading service for creating highly complex marketing automation sequences and email marketing campaigns. Activecampaign also offers integrated CRM features.
Mautic Marketing Automation – A powerful Activecampain alternative. Mautic is an open-source email and marketing automation platform. If you need help with installing and setting up Mautic for your business, feel free to contact me.
AI-Powered Workflow Automation
n8n – AI Powered Workflow Automation – n8n is my favorite marketing automation tool. I use it to build AI-powered workflows for lead nurturing, market research, content generation, and email marketing automation. I also build custom RAG systems that power AI chatbots and personalized marketing messages.
Web Analytics
Google Analytics 4 – Google’s web analytics platform. I use Google Analytics 4, to track how website visitors move through my sales funnels and to track events that happen on websites. I also use it to build specific audience segments.
Google Tag Manager – I use GTM for tag management, and to track all things that can happen on web pages. Events that are tracked on web pages are sent to GA4, so decisions can be made for CRO (optimization).
Matomo Analytics is a powerful and open-source alternative to Google Analytics. It is an easy-to-use analytics platform that’s GDPR compliant and allows you to own your data (unlike GA). If you need help installing and setting up Matomo for your business, please reach out through my contact page.
Do you need help with Digital Marketing?
if you need help with digital marketing or any of the tools listed on this page, drop me a message through my contact page, or connect with me on Linkedin. Provide consulting, as well as implementation.