Digital Marketing Strategist and Consultant – Lex Gabrees

I’m a strategist and consultant, who’s been helping Entrepreneurs, Startups and SMBs grow their business with Digital Marketing – for over 20 years.

Besides helping others, I’m also a full-time performance marketer who promotes SaaS services for several big brands.

My focus is on integrated growth marketing strategies that involve the full customer journey. This includes anything from demand generation (SEO and PPC) to conversion optimization (CRO).

If needed, I also provide digital marketing training for individuals and teams.

About me (in a nutshell)

I started my career as a freelance web designer in 2001. After working on client projects for a number of years, I developed an interest in online entrepreneurship and digital marketing (SEA and SEO at the time). Over time, my work began shifting towards launching entrepreneurial projects and building growth marketing strategies.

In 2007, I started building and running performance marketing campaigns using paid search channels, such as Google Ads, amongst others. Nowadays, I build, optimize, and scale long-term, full-stack performance campaigns, which are lead generation and conversion-focused.

Besides running my own campaigns, I offer consulting for established SMBs, as well as startups.

To learn more about how I can help you improve your digital marketing results, get in touch through the contact page.

My approach

Digital marketing is multi-faceted. In order to compete, it’s necessary to leverage the correct channels, connect with the right audience, and effectively communicate your objective. To accomplish this, you have to work systematically and be creative.  Additionally, each business and every industry has its own unique challenges.

I utilize a process-based approach. This allows me to deliver custom solutions for your specific business needs. It all starts with a thorough assessment of the current strategy and activities. This enables me to identify what’s needed to build an effective digital marketing plan to help you achieve your goals.

What I do

  • Digital Marketing audits
    • An in-depth analysis of your digital marketing strategy, activities, and setup, resulting in a report of recommendations for improving your results.
  • Implementation of recommendations
    • Result-focused organic and content marketing campaigns, built on data analysis.
    • Paid traffic (PPC) campaigns for lead generation or sales
    • Conversion optimization (CRO)
  • Building customer journeys (multi-funnel) and optimizing for best results over time
    • Implementation of an Analytics and Tracking measurement plan.
    • Testing and CRO (conversion optimization) across all customer touchpoints.
  • Automation of Marketing processes
    • Server and Open Source Marketing Stack Setups
    • n8n Workflows and integrations
    • Mautic Email Marketing and Automation

Performance marketing

At this moment I partner with a number of SaaS providers in the digital marketing space and create integrated campaigns for a living. Depending on the client and the problems they are facing I do some work on occasion.

I also write tutorials, training and review digital marketing tools for entrepreneurs and SMBs on this website/blog.

If you’re interested in learning how I can help you improve your online results, please get in touch with me through the contact page. For more information or to connect via social media, please visit my LinkedIn page.

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