Digital Marketing Consultant

I’m a digital marketing consultant and strategist, with over 15 years of experience helping businesses improve their results online. My formal training is in marketing communications and computer tech. For more information about my official credentials, please visit my LinkedIn profile.

As a full-stack digital marketer, I focus on integrating result-focused growth marketing strategies. This involves the complete customer journey, from traffic generation (SEO and PPC) to conversion optimization (CRO) – as well as improving customer lifetime value (LTV).

Over the years, my work has focused on growth marketing for B2B. Think about demand and lead generation strategies that are built on integrated organic and paid traffic.

I’m also passionate about streamlining marketing processes with automation (Integromat, Zapier, and the likes), running performance marketing campaigns (as a partner/affiliate), and open-source marketing technology (for example Mautic and Matomo).

Lex Gabrees

In a nutshell

I started working online in 2001, as a web developer and designer. After some years of doing jobs for clients, I started acquiring an interest in digital marketing and online entrepreneurship. Because of this, my work slowly shifted towards building and implementing marketing strategies.

In 2007, I started setting up and running performance marketing campaigns through paid search channels, such as Google Ads and Bing Ads, amongst others. For my partners, I generated high-quality traffic for increasing leads, and conversions.

In the meantime, I started offering consulting as a side project. As a digital marketing consultant, I would help established small to medium-sized businesses, as well as startups and entrepreneurs (individuals), improve their digital marketing results.

My approach

Digital marketing is multi-faceted. In order to compete, it’s necessary to leverage the correct channels, connect with the right audience, and effectively communicate your objective. To accomplish this, you have to work systematically and be creative.  Additionally, each business and every industry has its own unique challenges.

I utilize a process-based approach. This allows me to deliver custom solutions for your specific business needs. It all starts with a thorough assessment of your current strategy and activities. This makes it possible to identify what’s needed to build and an effective digital marketing plan to help you achieve your goals.

What I do

My work includes:

  • Digital Marketing Audits
    • An in-depth analysis of your digital marketing strategy, activities, and setup, resulting in a transparent report of recommendations for improving your results.
  • Building and optimizing your web presence for strong strategic brand positioning.
  • Implementing and result-focused growth strategies with SEA, SEO and CRO. My focus is on demand and lead generation for B2B.
    • Customized digital marketing plans, which include recommendations on how to best achieve your goals. What you’ll get is an in-depth report, which includes research findings, and appropriate strategies and tactics necessary to achieve your aims.
    • Optimized (SEO) organic and content marketing campaigns
    • Paid traffic (PPC / SEA) campaigns
  • Streamlining digital marketing processes and campaigns with marketing automation.
    • Custom solutions for automating Marketing, using tools like Zapier, Integormat, Airtable, and so on.
  • Custom marketing stacks with open source applications. This allows companies to focus on privacy and owning their data. I use and implement:
    • Mautic marketing automation
    • n8n marketing automation
    • Matomo Analytics

For questions, you can get in touch with me through the contact page. Also, feel free to connect with me on Linkedin or Twitter

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