I’m a ‘T-Shaped’ digital marketing consultant/strategist, with over 20 years of experience helping businesses improve their results online. By combining my knowledge of technology with digital marketing, I’m able to deliver cutting-edge strategies that seamlessly align with your business goals.
My focus is on integrated, growth-orientated SEO and SEA (Google) strategy, implementation and optimization. Goals can vary from demand generation (increase website traffic and search rankings) to conversions (e-commerce sales) and lead generation (usually b2b). I am most passionate about SaaS (software as a service) and digital products.
I started working online in 2001, as a web developer and designer. After working on client projects for a few years, I became interested in online entrepreneurship and digital marketing (SEA and SEO at the time). Over time, my work started to shift towards launching entrepreneurial projects and building growth marketing strategies.
In 2007, I began setting up and running performance marketing campaigns through paid search channels, such as Google Ads and Bing Ads. As an affiliate marketer, my main verticals are SaaS services for the digital marketing industry. My aim is to generate high-quality traffic for lead generation and more conversions.
While running performance marketing campaigns, I started to offer consulting as a side project. As a digital marketing consultant, I would help established small to medium-sized businesses, as well as startups and entrepreneurs, improve their results online, with digital marketing.
Digital marketing is multi-faceted. In order to compete, it’s necessary to leverage the correct channels, connect with the right audience, and effectively communicate your objective. To accomplish this, you have to work systematically and be creative. Additionally, each business and every industry has its own unique challenges.
I utilize a process-based approach. This allows me to deliver custom solutions for your specific business needs. It all starts with a thorough assessment of the current strategy and activities. This enables me to identify what’s needed to build an effective digital marketing plan to help you achieve your goals.
What I do
- Digital Marketing audits / reviews
- An in-depth analysis of your digital marketing strategy, activities, and setup, resulting in a transparent report of recommendations for improving your results.
- Implementation of audit recommendations
- Optimized (SEO) organic and content marketing campaigns
- Paid traffic (PPC / SEA) campaigns
- Building your customer journey (funnel) and optimizing it for best results over time
- WordPress sites and e-commerce stores
- Custom built landing pages for lead generation
- Open Source Marketing Stacks
- Mautic Marketing Automation
- Matomo Analytics
- n8n automation
If you’re interested in learning how I can help you improve your online results, please get in touch with me through the contact page.