About me

I’m a ‘T-Shaped’ digital marketing consultant/strategist, with over 20 years of experience helping businesses improve their results online. By combining my knowledge of technology with digital marketing, I’m able to deliver cutting-edge strategies that seamlessly align with your business goals.

My focus is on integrated, growth-orientated SEO and SEA (Google) strategy, implementation and optimization. Goals can vary from demand generation (increase website traffic and search rankings) to conversions (e-commerce sales) and lead generation (usually b2b). I am most passionate about SaaS (software as a service) and digital products.

Digital Marketing Strategist - Lex Gabrees - lexgabrees.com

My story

I started working as a freelance web developer in 2001. After working on client projects for a number years, I developed an interest online entrepreneurship and digital marketing (SEA and SEO at the time). Over time, my work began shifting towards launching entrepreneurial projects and building growth marketing strategies.

In 2007, I started building up and running performance marketing campaigns through paid search channels, such as Google Ads, amongst other channels. Nowadays, I build, optimize and scale long-term, integrated (organic and paid) campaign which are lead generation and conversion focused.

Besides running performance marketing campaigns, I offer consulting for established SMBs, as well as startups. To learn how I can help you improve your results online, get in touch through the contact page. For free guides and tutorials, have a look at the blog section.

My approach

Digital marketing is multi-faceted. In order to compete, it’s necessary to leverage the correct channels, connect with the right audience, and effectively communicate your objective. To accomplish this, you have to work systematically and be creative.  Additionally, each business and every industry has its own unique challenges.

I utilize a process-based approach. This allows me to deliver custom solutions for your specific business needs. It all starts with a thorough assessment of the current strategy and activities. This enables me to identify what’s needed to build an effective digital marketing plan to help you achieve your goals.

What I do

  • Digital Marketing audits / reviews
    • An in-depth analysis of your digital marketing strategy, activities, and setup, resulting in a transparent report of recommendations for improving your results.
  • Implementation of audit recommendations
    • Optimized (SEO) organic and content marketing campaigns
    • Paid traffic (PPC / SEA) campaigns
    • Conversion optimization (CRO)
  • Building your customer journey (funnel) and optimizing it for best results over time
    • Tracking, analytics and testing
    • CRO (conversion optimization)
  • Automation of your Business and Marketing processes
    • Server and Open Source Marketing Stack Setups
    • n8n Workflows and integrations
    • Mautic Email Marketing and Automation

If you’re interested in learning how I can help you improve your online results, please get in touch with me through the contact page.

Also, feel free to connect with me on Linkedin.

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