Frase.io - AI SEO tool

Create SEO Optimized Content Faster and Rank Higher. Simplify your SEO Workflow

suferseo - ai seo tools

Consolidate your Content Strategy, Content Creation, and Optimization into one smooth process

Outranking.io - AI writing assistant and Content Optimization

AI-Powered Content Optimization software and Writing Assistant that uses unparalleled SERP Analysis

Best AI SEO Software for Higher Search Rankings (2022)

AI SEO Software Tools are becoming popular SEO (search engine optimization) can be complicated and time-consuming. First, there’s keyword research, which includes finding relevant search terms that people use to find your products and services. Then there’s the creation and on-page content optimization, which includes the activity of making your copy reflect those queries, while at the same time satisfying the user’s search intent.  

If that sounds like a lot of work, then know the above is only a small part of what it takes to rank a piece of content on Google.

You’ll also need to put effort into link building and providing the best user experience you possibly can for your readers. That said, there are more than 200 ranking factors you could take into account. Add to this, fluctuations in search results because of competitor activity and algorithm updates, and you have an integrated, very complex process on your hands. 

This is where artificial intelligence and using an AI-powered SEO tool can help.

In this article, I’ll describe how AI can take the complexity out of your SEO efforts, and what the benefits of using AI for SEO are. I’ll also list my recommended best AI tools for SEO, so you can make the right decision on which is right for your business.

What is AI SEO Software

AI SEO tools are a type of software that helps you rank a piece of content quickly and with more ease. They work by scanning not only your web page but also those of your competitors in the search results and making suggestions for better optimization. AI can also simplify complex SEO tasks, such as keyword research finding content gaps, and discovering new content opportunities.

How AI can Help with your SEO

Some of the advantages of using AI-powered tools for SEO: 

  • Get data-driven recommendations for content optimization and outrank your competition
  • Get real-time actionable insights into your current and potential search engine rankings
  • Track the focus of your SEO and content strategy with SEO scores and KPIs, so you can improve over time
  • Speed up your content creation process with automation of SEO tasks such as SERP analysis and keyword research 
  • Discover valuable content opportunities and quick wins, you are not aware of or have missed
  • Generate high-quality content, briefings, and post outlines that are SEO optimized (AI-Generated Content)

1. Frase.io – AI SEO Software for Research, Content Generation, and Optimization 

With Frase.io you can instantly begin optimizing new, as well as your existing content. The layout of the dashboard is extremely user-friendly and clutter-free, making Frase.io a very easy product to start with. Frase.io pulls the top results from Google and automatically generates your content briefs, and post outlines, and provides recommendations for optimizing your content.  

Frase.io helps you take the manual labor out of researching and optimizing and creating content. Instead of doing of hours SERP analysis and making decisions on how to beat the competition, Frase.io does this for you. I recommend Frase.io to everybody who needs to create written, SEO-optimized content, be it entrepreneurs, bloggers, or digital marketers.

Key Features (Frase.io)

  • Automatically generate SEO optimized content, content briefs, and blog post outlines
  • Shows relevant keyword ideas and topics (including clusters), based on Google’s top search results
  • Rates your work with SEO scores and provides suggestions for on-page content optimization 
  • Discover new content opportunities you have missed
  • Integrate Google Search Console (GSC) and Google Analytics (GA) data for even more insight
  • SEO Addon provides unlimited AI writer credits and extra SEO-related features, such as domain and backlink data, monthly keyword search volume, and autocomplete suggestions. 

Frase.io Pricing

There’s a 5-day money-back guarantee (free trial). The basic plan allows you to create, and work on 7 documents per month. This is fine if you don’t need to create a lot of content. If your publishing rate is higher than that, you’ll have to upgrade your plan. 

The cheapest Frase.io pricing plan starts at $44,99 /month, and you get a discount if you pay annually. The SEO Chrome Addon will cost you $35 /month extra.

Pros (Frase.io)

  • Very easy to get started 
  • Affordable for entrepreneurs and SMB

Cons (Frase.io)

  • AI Writer is not as good as the others
  • Not exactly a con, but for even more SEO functionality, you need to get the Addon.

2. SurferSEO – AI Content Ranking Tool

SurferSEO is amongst the most popular AI SEO tools on the market. The platform is very feature-rich and SurferSEO’s user experience is very intuitive. Because of this, anybody can start creating articles and blogs that can rank on Google.  

SurferSEO as a company is well-organized. The platform has a strong roadmap for the future. The integrations and partnerships with related AI-based tools, such as Jasper.ai emphasize this. Because of this professional future-orientated mindset, I expect SurferSEO to remain one of the most popular tools on the market. 

Key Features (SurferSEO)

  • Content planner, which helps you easily generate a complete content strategy, based on relevant topics and keywords
  • Content editor, which helps you write relevant optimized content, by showing you competitive guidelines. The editor also provides instant feedback in the form of different SEO scores such as keyword usage and keyword stuffing, 
  • Time-saving integrations for Jasper.ai (AI content generator tool) and Google Docs (for easy sharing), WordPress (no more copy-pasting). SurferSEO also offers Google Chrome extensions that show you keyword volume while browsing.
  • SEO Audits for existing web pages that allow you to find SEO errors and insights for re-optimization.

SurferSEO Pricing

SurferSEO offers a 7-day money-back guarantee. If you need more time to test out the platform, you can have this extended to 30 days. SurferSEO pricing starts at 49,- / month, which is certainly reasonable to ask for such advanced features. 

Pros (SurferSEO)

  • Intuitive and easy to use – for SEO experts as well as newbies
  • Deep integration with Jasper.ai is a winning combination

Cons (SurferSEO)

  • (NLP) Credits don’t roll over to the next month
  • The keyword research tool could use some improvement, but no deal-breaker

3. Outranking.io – AI SEO Content Writing Software 

Outranking.io offers advanced AI-powered features, that are geared towards improving your content ROI (return on investment). Besides being one of the most complete AI SEO software platforms on the market, the team is always looking to implement new or improve existing features.  

For example, Outranking.io brings automation to research by determining meaning from ranked pages. The tool can then extract meaning such as advantages, disadvantages, and related information, which is then used for outlines and highly relevant recommendations. 

Key Features (Outranking.io)

  • Provides suggestions for content optimization by recommending semantically related keywords (and clusters), mostly asked questions, and Google NLP terms. This helps you align search intent to your text and rank for more than your focus keyword
  • Data-driven optimization guidance for all on-page SEO elements. These include headlines, meta descriptions, post titles, images, anchor texts, content depth, and more
  • Internal link suggestions, that can help you rank your content quicker. Recommendations are done by providing your website’s sitemap
  • In-depth content briefs, based on SERP analysis and user intent
  • Guided SEO workflows for creating diverse types of content, for example, press releases, e-commerce pages, and more
  • Integrates with Google Docs (for sharing), WordPress (for easy publishing), Grammarly (polishing your content), and  SEMrush (SEO and PPC research)

Outranking.io Pricing

Outranking.io offers every new user a 30-day money-back guarantee. Pricing plans start at 40,- / month, which will give you 10 document credits. Pricing is comparable to most other AI SEO tools and thus you can’t go wrong. Outranking.io also offers a 20% discount on annual payments.

Pros (Outranking.io)

  • Very advanced features and a complete suite of tools
  • AI writer uses GPT-3 (which outputs high-quality texts)

Cons (Outranking.io)

  • User experience could use some getting used to (slight learning curve)

Conclusion 

It’s a fact that organic traffic can be extremely targeted and can convert extremely well. However, building an effective SEO strategy and writing optimized content isn’t easy, and it can be time-consuming. By using an AI-powered SEO tool, you can now create and optimize content like pro and start ranking higher on Google’s results page.


Frequently Asked Questions (FAQ)

If you have any questions to which you cannot find the answer, feel free to contact me. Your question may end up on this list. 

What is SERP Analysis?

SERP analysis is the process of researching the top search engine results for a given keyword phrase and understanding what the top-ranking web pages (or websites) are doing to achieve results. As a result, you can make informed decisions about what to do to outrank them. SERP analysis can be time-consuming and AI can help with the process. 

What is an SEO Scorecard?

An SEO scorecard is an all-inclusive measurement tool that helps you answer the question: Is my website ready to rank? SEO scorecards allow you to evaluate your site’s current performance and compare it to previous months, so you can spot trends and problem areas. Plus, the scorecard will tell you exactly how your site stacks up against the competition, so you can know where to focus your search engine optimization efforts.

What is User Intent?

When creating content for your website or brand, it is important to know why you’re creating that content. Is your content meant to inform? Or is it mean to convert? User intent is the user’s reason for doing whatever it is they’ve decided to do on your web page(s). Understanding the intent behind user actions can greatly improve your site’s user experience as well as the decisions you make regarding optimization. 

How AI will change SEO?

While it may seem like technology can replace the need for human labor, the SEO process is still a people-driven task. Even with the help of AI, there are still decisions to be made by humans. For example: when are we launching an SEO campaign? This depends on other people’s decisions (your competition). So, yes, AI is definitely changing the SEO landscape, and it’s simplifying complex processes, so we can do more, with less effort. 

On the other hand, the level at which AI can change SEO also depends on the search engines. How will they evolve? How will they organize the solutions they offer their clients. At this time, we can only make educated guesses, based on what we already know. What’s for sure, is that AI is already changing SEO, and it will keep changing the digital marketing space in the future as well.

What is Natural Language Processing (Google NLP)?

NLP algorithms enable Google to understand the meaning behind search queries. NLP enables the search engine to look for clues as to what the user wants. Based on those clues, it can return results that match the search query.

The use of semantically related search terms, such as close variants and synonyms can improve the number of keywords a web page ranks for. Search engines are smart enough to understand that your audience will use a variety of search queries to look for your business. Optimizing for related keywords can bring in more organic traffic to your web pages.

Disclosure: Please note that some of the links in this article are affiliate links. I may earn a small commission if you buy a paid plan.  I use the commission to keep this blog going. For more info. visit the privacy policy.

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