PPC click (pay-per-click) advertising is an effective way of sending targeted traffic to any phase of your marketing funnel. The goals of PPC advertising campaigns are numerous, ranging from increasing awareness of your e-commerce brand to capturing valuable B2B leads through opt-in forms.
As a performance marketing specialist, I’ve been involved in media buying since before 2007. My focus is on SEA (search engine advertising) with Google Ads (formerly Adwords), Microsoft Ads (formerly Bing Ads), and LinkedIn Business Solutions.
I primarily use the following paid channels.
How PPC Consultancy Works
PPC consultancy is the process of setting up your paid advertising campaigns and/or auditing and optimizing existing Google Ads accounts and campaigns.
Step 1: Initial Assessment and Strategic Planning
The journey to maximizing your PPC campaigns begins with a thorough initial assessment. During this stage, I collaborate closely with you to gain a deep understanding of your business objectives, target audience, and the competitive landscape.
I will analyze your current marketing efforts, identify strengths and weaknesses, and understand your goals, whether it’s enhancing brand awareness, increasing sales, or capturing more leads.
Based on this in-depth competitor analysis, I can identify unique opportunities and craft a customized PPC strategy that is aligned with your needs.
Step 2: Campaign Structure and Execution
Armed with a strong strategy and understanding of your business and goals, the next step involves structuring and launching the PPC campaigns.
This includes selecting high-performing trigger topics that resonate with your offer and goals, designing compelling ad creatives, setting precise targeting parameters, and determining budgets. The results are well-organized ad groups.
After setting up the campaigns, meticulous attention is paid to execution, monitoring, and making necessary periodic adjustments, ensuring optimal campaign performance.
Step 3: Continuous Optimization and Reporting
Post-launch, the true value of a PPC consultancy and management involves continuous optimization. This means active and ongoing performance monitoring, ensuring every aspect of the campaign is functioning at optimally.
This work can involve adjusting bids, tests, and ad copy variations, and identifying new topical opportunities to maximize ROI.
In addition, regular and transparent reporting is provided to keep you informed about the campaign’s progress. Reports can offer campaign and progress-related insights into metrics like click-through rates, conversions, and cost per acquisition, enabling data-driven decision-making.
How can I help you
As a Google Ads PPC consultant, with over 15 years of experience setting up and optimizing, and running paid advertising campaigns, I can help you get the most out of your PPC campaigns. If you’re interested in learning how I can help you get more out of your PPC campaigns,