Whether you’re assessing business ideas, building a digital marketing strategy, or crafting the messaging for a PPC campaign, you’ll need to start with doing niche (or market) research. This is at the base of every effective digital marketing strategy. Though …
Niche Research – Tools and Methods for finding Profitable Markets Read More »
Cookies are placed when they are necessary for the site to function properly, to show you targeted advertising messages on other sites, and to improve our service to the visitor. ‘Improve our services to the visitors’ means that we are able to assess which content is more popular so that we can focus our energy on delivering better suiting web pages to you (the reader) and serve you advertisement messages which are relevant to your interest(s) instead of showing you ads which are irrelevant to your liking.
Cookies are small pieces of text that are placed on your computer. They hold simple information for various different reasons. Cookies can be deleted anytime. There are different types of cookies, for different tools and they all have different functions. Cookies have a specific lifetime set to them. This means that after this time passes, the cookie deletes itself.
This site places cookies because the bits of information that the cookie holds make it possible to:
Below you can find the list of third-party Cookies and outline of the purposes for which this site uses cookies.
You can be sure that I work with renowned and trusted vendors, who ensure a transparent approach to privacy. Such vendors have their own privacy policies with respect to the protection of Personal Data and using Cookie technology. I always recommend that you read their privacy policies so that you can understand the manner in which your personal information will be handled by these providers.
Google Analytics
Google Analytics allows us to measure and thoroughly analyze the traffic on our Site. With this information, we can make informed decisions about what content is relevant for our audience and which content is less relevant. We basically use Google Analytics to optimize the choices we make about the type of content we publish on this website.
More info:
Google Optimize
Google Optimize allows us to test our site solutions and personalize them in order to deliver engaging content to Visitors and End Users. With the Google Optimize service, we are able to test different web pages against each other and determine which of the two are more interesting to our readers (A/B split test). Based on the results we will continue adding more content to the site that is of more interest to our audience(s).
Hotjar
We use Hotjar to personalize our Site, collect your feedback and analyze site traffic. This enables us to make choices about the content we deliver. It allows us to analyze which content is most popular with our readers so that we can give them more of that type of content.
Adroll
Adroll is a service that enables us to extend our reach around the web. It allows us to make advertising messages more relevant to our audience. This means that on certain (3rd party) sites, our readers might be served relevant (and hopefully for them interesting advertisement messages), instead of non-relevant ads.
DoubleClick
As a Google Company, DoubleClick allows us to extend our reach while delivering relevant advertisement messages on certain (3rd party) sites to our readers. Our aim is to serve advertisement messages that are relevant to their interest(s) instead of showing irrelevant ads.
Facebook Pixel
We have embedded a Facebook pixel on our site. This allows us to serve relevant messages across Facebook to our readers. Furthermore, it helps us make advertising messages more relevant to our audience and lets us analyze some site statistics, such as number of conversions.
Google AdWords
We use Google Adwords, to extend the reach of our advertisement messages and campaigns. The service allows us to serve relevant advertisements to our readers as well as introduce them to our newest content.
Cookies can be removed at any time, and there are several ways of doing so. You can:
The right to make changes to this cookie policy is reserved. This means that there might be changes made to this cookie policy whenever necessary. Though the policy changes will usually be minor, we do encourage our visitors to re-visit this page periodically.
For more information about cookies, you may also visit this link.
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from this website. It is policy to respect your privacy regarding any information that might be collected while operating this website.
Personal information that’s collected
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, (anonymized) IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages you view, which links you click, what websites or search terms referred you to the site and information about how you interact with the site.
From this point on we will refer to this automatically-collected information as “Device Information.”
Our purpose in device information is to better understand how our visitors use this website so that we can make better choices about the content we serve our audience(s) and optimize our advertising message(s). For example: if we notice that a certain topic (or article) on the site is more popular than others, we might serve our audience more similar content. In regard to advertising messaging, we make choices based on device information in order to make our message(s) more interesting for new audiences and more relevant to existing audiences.
We collect Device Information using the following technologies:
We use the information which we collect to make a better choice about the type of content we serve our audience. This means that we analyze the aggregated information we collect and determine which articles, videos, email articles, product offers and so forth, our audience(s) are most engaged with. Based on the conclusions we draw from this information this we decide which new content to add to the site.
Additionally, we use the device information that we collect to help improve and optimize the functioning of our Site. For example, by generating analytics about how our customers browse and interact with the site, we can redesign the user experience to better suit the needs of our visitors (think about better and more clear navigation to certain parts of the site).
We also use the information we collect from cookies to assess the success of our marketing and advertising campaigns. In some cases, we use the information in the cookies in order to set up advertising and where applicable retargeting campaigns. Retargeting campaigns are advertising campaigns that allow us to serve you relevant and personalized advertisements or commercial messages on other sites.
We use tracking technologies, such as cookies and pixel tags on this site.
Cookies are small pieces of text that are placed on your computer. They hold simple information for various different reasons. Cookies can be deleted at any time. There are different types of cookies, for different tools and they all have different functions. These cookies have a specific lifetime set to them. This means that after this time passes, the Cookie deletes itself.
We place cookies because the bits of information that the cookie holds make it possible for us to:
You can read about cookies and the different types of cookies we place in our cookie policy.
We share your personal information with EU privacy law compliant partner to help us use your Personal Information, as described in the paragraphs above. Whenever our partners are not located in the EU, we make sure that our partners are registered members of the US-EU Privacy Shield, to ensure the security of your personal information.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
We use targeted advertising technologies in order to improve the relevance of the advertisement message for our audience and in order to increase our reach. You can opt-out of the cookies that make this possible in several ways, however, you this does not mean that you will suddenly not see ads. It means that you will not see our advertisements messages, which are tailored to your interest, and might see relevant messages from other companies that use the same advertising services as we do.
You can read how to opt-out of cookies that make the above possible in our cookie policy.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
As noted above, we do not keep any web server logs. However, our partners such as email list hosts, analytics services, and some tracking services do. As stated, we work with EU privacy law compliant partners and the data retention time they adhere to is listed in their policies. You can find a list of all our partners and links to their policies in our cookie policy.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the form on the contact page.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including Canada and the United States to our trusted partners.
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact me email through the form on this page.
