Digital Marketing Strategist

I’m a digital marketing strategist with over 15 years of experience helping businesses start, grow, and improve their results online. My formal training is in marketing communications and computer tech. For more information about my official credentials, please visit my LinkedIn profile.

As a full-stack digital marketer, I focus on integrating result-focused growth marketing strategies. This involves the complete customer journey, from traffic generation (SEO and PPC) to conversion and improving customer lifetime value (LTV).

Furthermore, I am passionate about streamlining marketing processes with automation (Integromat, Zapier, and the likes), running performance marketing campaigns (as an affiliate), and open-source marketing technology (for example Mautic and Matomo).

In a nutshell

I started working online in 2001, as a web developer and designer. After some years of working for clients, I started acquiring an interest in digital marketing and online entrepreneurship. Because of this, my work shifted towards building digital marketing strategies.

In 2007, I started running performance marketing campaigns through paid search channels, such as Google Ads and Bing Ads, amongst others. I quickly became passionate about running lots of volume (traffic) to high-quality offers and optimizing the customer journey.

Over the years, I also started offering to consult. This not only entails improving results for existing clients but also getting new businesses started with digital marketing. If you’re stuck, in need of professional advice regarding your business digital marketing, you can contact me – in order to see if I can assist you.

My approach

Digital marketing is multi-faceted. In order to compete, it’s necessary to leverage the correct channels, connect with the right audience, and effectively communicate your objective. To accomplish this, you have to work systematically and be creative.  Additionally, each business and every industry has its own unique challenges.

As mentioned earlier, I utilize a process-based approach. This allows me to deliver custom solutions for your specific business needs. It all starts with a thorough assessment of your current strategy and activities. This makes it possible to identify what’s needed to build and an effective digital marketing plan to help you achieve your goals.

Services

I am a full-stack digital marketing strategist. My work is growth-orientated, which means I focus on the entire customer journey – from lead generation to improving the lifetime value of customers over time.

  • Full Stack Digital Marketing Audits
    • An in-depth analysis of your digital marketing strategy, activities, and setup, resulting in a transparent report of recommendations for improving your results.
  • Building and optimizing your web presence for strong strategic brand positioning.
  • Implementing and optimizing Optimizing result-focused strategies for SEO, SEM, and CRO
    • Customized digital marketing plans, which include recommendations on how to best achieve your goals. What you’ll get is an in-depth report, which includes research findings, and appropriate strategies and tactics necessary to achieve your aims.
    • Organic (SEO) traffic generation campaigns
    • Pay-per-click (SEM) traffic generation campaigns
  • Streamlining digital marketing processes and campaigns with marketing automation.
    • Custom solutions for automating Marketing, using tools like Zapier, Integormat, Airtable, Botpress, and others.

Lex Gabrees

Digital Marketing Strategist
I build cutting edge digital marketing strategies that seamlessly align with your business goals.

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