Digital Marketing Strategist

I’m a digital marketing strategist with over 15 years of experience helping businesses start, grow, and improve their results online. My formal training is in marketing communications and computer tech. For more information about my official credentials, please visit my LinkedIn profile.

As a full-stack digital marketer, I focus on integrating result-focused growth marketing strategies. This involves the complete customer journey, from traffic generation (SEO and PPC) to conversion and improving customer lifetime value (LTV).

Furthermore, I am passionate about streamlining marketing processes with automation (Integromat, Zapier, and the likes), running performance marketing campaigns (as an affiliate), and open-source marketing technology (for example Mautic and Matomo).

In a nutshell

I started working online in 2001, as a web developer and designer. After some years of working for clients, I started acquiring an interest in digital marketing and online entrepreneurship. Because of this, my work slowly started to shift towards building digital marketing strategies.

In 2007 I started running performance marketing campaigns through paid search channels, such as Google Ads and Bing Ads, amongst others. I quickly fell in love with running lots of volume (traffic) to high-quality offers and optimizing the customer journey (the funnel) for conversions.

Over the next years, I started offering hourly consulting. This usually entails getting businesses started, or up to speed with what’s necessary to achieve their goals online. If you’re stuck, in need of professional advice regarding your business digital marketing, you can contact me, or book a free discovery call – in order to see if I can assist you.

My approach

Digital marketing is multi-faceted. In order to compete, it’s necessary to leverage the correct channels, connect with the right audience, and effectively communicate your objective. To accomplish this, you have to work systematically and be creative.  Additionally, each business and every industry has its own unique challenges.

As mentioned earlier, I utilize a process-based approach. This allows me to deliver custom solutions for your specific business needs. It all starts with a thorough assessment of your current strategy and activities. This makes it possible to identify what’s needed to build and an effective digital marketing plan to help you achieve your goals.

Services I offer

I am a full-stack digital marketing strategist. My work is growth-orientated, which means I focus on the entire customer journey – from lead generation to improving the lifetime value of customers over time.

  • Full Stack Digital Marketing Audits
    • An in-depth analysis of your digital marketing strategy, activities, and setup, resulting in a transparent report of recommendations for improving your results.
  • Building / Optimizing result-focused strategies for SEO, SEM, and CRO
    • Customized digital marketing plans, which include recommendations on how to best achieve your goals. What you’ll get is an in-depth report, which includes research findings, and appropriate strategies and tactics necessary to achieve your aims.
  • Streamlining digital marketing processes and campaigns with marketing automation.
    • Custom solutions for automating Marketing, using tools like Zapier, Integormat, Airtable, Botpress, and others.

Do you need help?

If you’re having issues with your digital/growth marketing, don’t know where to start, or don’t know where to go next, feel free to contact me and tell me about your needs. You can also book a free 20-minute intro-call with me, in order to get acquainted.

Lex Gabrees

Digital Marketing Strategist
I build cutting edge digital marketing strategies that seamlessly align with your business goals.

Do you need help with Digital Marketing?

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