I’m a digital marketing strategist with over 15 years of experience helping businesses start, grow, and improve their results online. My formal training is in marketing communications as well as computer-tech. If you want to know more about that, please visit my LinkedIn profile.
As a full stack digital marketer, I focus on integrating result-focused organic and paid traffic generation. Besides that, I am also passionate about streamlining processes with automation and performance marketing.
In a nutshell
I started working online in 2001, as a web developer and designer. After some years of working for clients, I started developing an interest in digital marketing and online entrepreneurship. Because of this, my work slowly started to shift primarily towards planning and building digital marketing strategies.
In 2007 I started running performance marketing campaigns through paid search channels, such as Google Ads and Bing Ads, amongst others. I quickly fell in love with running lots of volume (traffic) to high-quality offers and optimizing the customer journey (the funnel) for conversions. Over time, my work for clients led me down the path of B2B lead generation.
Over the years I’ve also started to do hourly consulting. This usually entails getting businesses started, or up to speed with what’s necessary to achieve their goals online. If you’re stuck, in need of professional advice regarding your business digital marketing, you can contact me, or book a free discovery call – in order to see if I can assist you.
What I do
I am a full stack digital marketing strategist. My work is growth orientated, which means I focus on the entire customer journey – from lead generation to improving life time value of customers over time.
- Digital Marketing Audits
- SEO / Content / Website Audits (WordPress only)
- Analytics and Tracking Audits (Google Analytics and GTM)
- SEA / CRO audits (Google Ads and Customer Journeys)
- Building / Optimizing result-focused strategies for SEO, Content, and SEA
- Streamlining digital marketing processes and campaigns with marketing automation.
Digital marketing is multi-faceted. In order to compete, it’s necessary to leverage the correct channels, connect with the right audience, and effectively communicate your objective. To accomplish this, you have to work systematically and be creative. Additionally, each business and every industry has its own unique challenges.
I utilize a full-stack, process-based approach. This allows me to deliver custom solutions for your specific business’ needs. It all starts with a thorough assessment of your current strategy and activities. This makes it possible to identify what’s needed to build and an effective digital marketing plan to help you achieve your goals.
My work is:
- Full-stack – meaning that a wide spectrum of disciplines is used in order to maximize the effects of your marketing. Hence, this is called ‘full-stack’
- Driven by data – Whenever possible, marketing activities are measurable and decisions are based on the collected information
Do you need help?
If you’re having issues with your digital/growth marketing, don’t know where to start, or don’t know where to go next, feel free to contact me and tell me about your needs. You can also book a free 20-minute intro-call with me, in order to get acquainted.