Digital Marketing – FAQ

Below you’ll find some frequently asked questions about digital marketing, along with answers. Most are relevant to the tutorials and training I provide on this web site. Others can be related to my consulting services. This page is organic and I regularly add to it.

Is ‘online marketing’ the same as ‘digital marketing’?

Some marketers will be of the opinion that online marketing is web-only, while digital also includes offline digital technology. In the context of this blog, both terms are used interchangeably.

What is growth marketing or growth hacking?

Growth marketers are data-driven digital marketers who test strategies that are intended to improve growth metrics. These can be anything from opt ins, to increasing warm leads. Growth marketing, or hacking as it’s popularly called, is often mentioned in the context of startups. However, in reality it’s common for all businesses.

What is authority marketing or authority hacking?

Authority hacking is the practice of improving your authority, with the goals of indirectly improving your search engine rankings. Building authority is done by building engagement with your audience audience, through content marketing, PPC, marketing automation and remarketing campaigns.

What are Marketing Strategies, Tactics, and Plans?

A strategy is a way you think you are going to reach a certain something. Tactics are the description of the actual activities that you’ll perform within that strategy. Marketing plans (digital or not) are clear and organized documentation of strategies and tactics.

Difference between a market and a niche?

Originally, a “niche” is a smaller part of a larger market. This is called a segment. When you focus on that segment only, the niche is the market you’re active in. The size of a niche is not fixed. A segment (or niche) of a large market is bigger than a segment of a small market. It’s relative.

What is marketing automation?

This is the automation of processes that are necessary to achieve marketing goals. There are many forms of marketing automation. For example, the automatic sending of emails after they sign up to your email list, or automatically sending invoices after on online purchase.

How long will it take to get traffic with SEO?

It’s impossible to answer this question. The answer is relative. How long before you start receiving quality traffic from search engines depends on many things. For example, how well optimized your pages are, how relevant and valuable the content is, how saturated your market is, how many backlinks you have and many other things.

What’s the difference between search engine optimization (SEO) and search engine marketing (SEM)

SEO, or search engine optimization includes all activities necessary to improve visibility of your web pages in the search engines (Google, Bing, Yahoo). SEM, or search engine marketing includes SEO activities, as well as PPC and Content Marketing campaigns.

What is PPC advertising?

Pay Per Click Advertising (PPC) is a form of advertising where you pay for each click on a published ad. Good examples of this are Google Ads (formerly known as Google Adwords) and Bing Ads.

What is a sales funnel?

A sales funnel is nothing else than a customer journey, which is created through web pages. A funnel can have many different objectives. Some funnels are designed to sell a product or service, while others are set up to collect email addresses (leads). By tracking each step in the funnel and what happens within the funnel, marketers optimize the ‘customer experience’ for better results.

What is online entrepreneurship?

Online, or internet entrepreneurship is an umbrella term for the activities that you can take generate income on the web. This includes selling services (for example saas), e-commerce and affiliate marketing, amongst many others.

What is a ‘topical keyword’ or ‘seed keyword’

Online markets (and niches) are represented by keywords. These are terms that a user types into a search engine such as Google, Bing or Yahoo. They are also called ‘search terms’.

Nowadays, Google is able to interpret not only the absolute meaning of a keyword that is typed into the search engine. It’s also able to interpret the ‘meaning’ behind keywords and clusters of keywords, effectively shifting content optimization towards a topical approach.

A ‘topical keyword’ in the contexts of how it’s mean in my training(s) is derived from the above, if that makes sense. It’s basically a keyword, but the whole cluster of related (topically related keywords) taken into account.

Lex Gabrees

Digital Marketing Strategist
I build cutting edge digital marketing strategies that seamlessly align with your business goals.

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