Cookies are placed when they are necessary for the site to function properly, to show you targeted advertising messages on other sites, and to improve our service to the visitor. ‘Improve our services to the visitors’ means that we are able to assess which content is more popular so that we can focus our energy on delivering better suiting web pages to you (the reader) and serve you advertisement messages which are relevant to your interest(s) instead of showing you ads which are irrelevant to your liking.

What are cookies and why are they used?

Cookies are small pieces of text that are placed on your computer. They hold simple information for various different reasons. Cookies can be deleted anytime. There are different types of cookies, for different tools and they all have different functions. Cookies have a specific lifetime set to them. This means that after this time passes, the cookie deletes itself.

This site places cookies because the bits of information that the cookie holds make it possible  to:

• improve the way the site works,
• serve you better content, because it’s more relevant to your interest(s),
• increase the site’s reach by using targeted advertising. This means that if any advertising is done through one of the mentioned partners, you might see advertising messages that are relevant to your interests, instead of irrelevant ads.

Different types of cookies and what they are used for

1. Session cookies – these are temporary cookies that are deleted once you end your session. Session Cookies make sure that you remain recognized when you move from page to page within one site, and this way you are not required to e.g. log in.
2. Functionality Cookies – these enable using the basic features of sites (e.g. remembering information about sites visited in order to enable ‘recalling’ them upon visitor’s request).
3. Analytical Cookies – these provide analytical and statistical information about your site use.
4. Targeting and Advertising Cookies – these allow measuring the effects of our advertising campaigns and personalizing advertising messages for individual users on this and other sites. Using these cookies enables us to show you advertising messages which are tailored to your interests, instead of serving you ads that are unrelated to your like(s) and interest(s).

Below you can find the list of third-party Cookies and outline of the purposes for which this site uses cookies.

You can be sure that I work with renowned and trusted vendors, who ensure a transparent approach to privacy. Such vendors have their own privacy policies with respect to the protection of Personal Data and using Cookie technology. I always recommend that you read their privacy policies so that you can understand the manner in which your personal information will be handled by these providers.

Analytical cookies

Google Analytics
Google Analytics allows us to measure and thoroughly analyze the traffic on our Site. With this information, we can make informed decisions about what content is relevant for our audience and which content is less relevant. We basically use Google Analytics to optimize the choices we make about the type of content we publish on this website.

More info:

1. Google’s Privacy Policy
2. Types of cookies placed
3. Opt-Out of Google Analytics

Google Optimize
Google Optimize allows us to test our site solutions and personalize them in order to deliver engaging content to Visitors and End Users. With the Google Optimize service, we are able to test different web pages against each other and determine which of the two are more interesting to our readers (A/B split test). Based on the results we will continue adding more content to the site that is of more interest to our audience(s).

1. Types of cookies placed

Hotjar
We use Hotjar to personalize our Site, collect your feedback and analyze site traffic. This enables us to make choices about the content we deliver. It allows us to analyze which content is most popular with our readers so that we can give them more of that type of content.

1. HotJar privacy policy
2. Opt-out of HotJar

Targeting and Advertising cookies

Adroll
Adroll is a service that enables us to extend our reach around the web. It allows us to make advertising messages more relevant to our audience. This means that on certain (3rd party) sites, our readers might be served relevant (and hopefully for them interesting advertisement messages), instead of non-relevant ads.

1. Adroll Privacy Policy
2. Opt-Out of Adroll

DoubleClick
As a Google Company, DoubleClick allows us to extend our reach while delivering relevant advertisement messages on certain (3rd party) sites to our readers. Our aim is to serve advertisement messages that are relevant to their interest(s) instead of showing irrelevant ads.

1. DoubleClick Ad Policy
2. Opt-Out of DoubleClick

Facebook Pixel
We have embedded a Facebook pixel on our site. This allows us to serve relevant messages across Facebook to our readers. Furthermore, it helps us make advertising messages more relevant to our audience and lets us analyze some site statistics, such as number of conversions.

1. About the Facebook pixel

Google AdWords
We use Google Adwords, to extend the reach of our advertisement messages and campaigns. The service allows us to serve relevant advertisements to our readers as well as introduce them to our newest content.

1. Google Adwords Ad Policy
2. Opt-Out of Google Adwords

Opting out and removing cookies

Cookies can be removed at any time, and there are several ways of doing so. You can:

• Delete them through these online tools:
  • Your Online Choices
  • aboutads.info
• Delete them manually from your browser menu. See the following links on how this is done for different browsers:
  • Chrome
  • Firefox
  • Internet Explorer
  • Safari 5 for Mac
  • Opera

Changes to this cookie policy

The right to make changes to this cookie policy is reserved. This means that there might be changes made to this cookie policy whenever necessary. Though the policy changes will usually be minor, we do encourage our visitors to re-visit this page periodically.

For more information about cookies, you may also visit this link.