Search engine optimization leads to better visibility in Google. By improving your position on the search engine results page, the impact and reach of your content can drastically increase. Better and more relevant rankings can strengthen your competitive position, keep your brand in front of the right audience and attract more customers.
SEO is a systematic process which requires solid planning as well as technical know-how. Content is optimized within the context of your business goals, while execution is done with Google’s best practices in mind. Decisions about what actions are necessary for improving results are based on data that is collected with specialized tools.
Depending on your goals, an optimization plan can include conclusions about:
- How healthy your website is, in terms of best practices
A thorough website audit, during which the implementation of best practices is analyzed. This can include crawlability, indexability, site structure, link profile health and website speed, amongst others.
- What to optimize for and where to focus more of your efforts
By analyzing the market in terms of keywords, topics, and opportunities, it becomes possible to determine where to focus your efforts. This can include: identifying what content is underperforming (and how to improve results), what is working well (and how it can do even better).
- What your competition is doing
Knowledge of what others in the same market are doing will allow you to take action accordingly. You could, for example, need to more strongly defend your current position, or intensify a campaign for a higher ranking.
- What progress is being made
By monitoring search ranking positions, as well as available web analytics data, it’s possible to gauge the performance of your activities. This makes it possible to accurately make decisions about ongoing activities and how to proceed.
- Link building opportunities and strategies
As a ranking criterium, collecting relevant links is very important. A healthy backlink profile can boost search engine rankings and deliver high-quality traffic to your website.
For more information on how I approach strategy building, click here.