Setting up and executing a suitable online marketing strategy is an essential part of any business. Successful marketing is a continuous process of taking action, evaluating the results and implementing improvements. In some situations, this can be relatively straightforward, while in others, very complex. It all depends on your needs.
Building an effective strategy starts with a thorough audit of your current strategy. By carefully analyzing your online marketing as a whole, I am able to identify what needs to be done in order to improve existing results – or reach specific outcomes. Within the context of your needs, an integrated online marketing plan is put together.
Examples of research questions for online marketing strategies are:
- Who are your competitors are, what they exactly doing to reach their goals?
- Who’s your buyer persona and how can we fine-tune it?
- What traffic channels best suitable to contribute to your goals?
- How can you attack your market most efficiently?
- Which are the significant KPI’s for your business?
- How are we going to monitor and measure those KPI’s?
- Are you using the correct tone of voice? Is your messaging correct?
- Where does your prospect spend time online?
- What content is suitable for contributing to overall desired outcomes?
- What can be done to improve search engine rankings? (SEO)
- What needs to be done in order to optimize for conversions? (CRO)
My strategies are:
- Integrated (full stack) – meaning that a wide spectrum of disciplines is used in order to maximize the effects of your marketing. Hence, this is called ‘full-stack’.
- Measurable by KPI’s (when possible) – This allows for alignment with your business and marketing goals, as well as for implementation of systematic optimization.
- Custom made – every business and industry are different, which is why different approaches are required. For example, an eCommerce shop is heavily focused on conversion (sales), while a law firm could be more interested in leads.
- Driven by data – Whenever possible, marketing activities are measurable and decisions are based on the collected information.
For more information about my approach and how I work, click here.