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# Digital Marketing Consultant

Digital Marketing Strategy, Consulting and Execution

## Sitemaps

- [XML Sitemap](https://lexgabrees.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://lexgabrees.com/blog/)
- [SEMrush vs. SEO Powersuite - When to use which Tool](https://lexgabrees.com/semrush-vs-seo-powersuite-when-to-use-which-tool/) - In the world of digital marketing, choosing the right SEO tool can make all the difference in crafting a successful strategy. SEMrush and SEO PowerSuite are two of the most popular SEO tools, both offering robust features for keyword research, competitor analysis, and site auditing. However, they differ in their approach, functionalities, and effectiveness in
- [Understanding Entity SEO and Semantic SEO - An Introduction](https://lexgabrees.com/semantic-seo-entity-seo/) - In the intricate landscape of search engine optimization (SEO), the concepts of Entity SEO and Semantic SEO stand out as sophisticated approaches that fundamentally enhance search engines’ understanding of web content. Both methodologies focus on delivering more contextual, relevant, and accurate search experiences, but they do so in distinctly different ways. This article provides an
- [SEO Powersuite vs SEMrush - Which is Better?](https://lexgabrees.com/seo-powersuite-vs-semrush/) - If you're an entrepreneur or small business owner, SEMrush pricing can be steep. If you're looking for a SEMrush alternative and are thinking of trying out SEO Powersuite, this comparison is for you. In this SEO Powersuite vs SEMrush review, I'll cover the key differences and similarities between both software tools. After reading this post, you'll have
- [SEO Powersuite Review (by Link Assistant) 2025 - Is it any Good?](https://lexgabrees.com/seo-powersuite-review/) - If you’re looking for an SEO tool, that does everything you need as an entrepreneur or small business, SEO Powersuite, should be on your list. SEO Powersuite is a more economical solution than most other SEO tools, while still providing the needed functionality to successfully work on your organic traffic campaigns. In this SEO Powersuite
- [How to Conduct Keyword Research Using SEMrush: A Comprehensive 10-Step Guide](https://lexgabrees.com/how-to-conduct-keyword-research-using-semrush-a-comprehensive-10-step-guide/) - Keyword research serves as the cornerstone of a successful SEO strategy, enabling you to uncover opportunities that drive organic traffic and improve search engine rankings. SEMrush is an exemplary tool for this process, providing a suite of features that can enhance your approach. This comprehensive tutorial will guide you through a 10-step process to conduct
- [How to Find a Niche Market that's Profitable](https://lexgabrees.com/find-niche-market/) - If you're looking to find a niche market that's profitable and worth your time and effort, there are several factors to keep in mind. In this article, I'll discuss how to find a profitable niche and how to asses whether investing time, effort, and money into that niche is worth it. Sticking to the best
- [Crafting the Optimal Keyword Attack Formula: A Practical Guide](https://lexgabrees.com/crafting-the-optimal-keyword-attack-formula-a-practical-guide/) - In the evolving world of digital marketing and SEO, the Keyword Attack Formula offers a strategic approach to selecting keyword phrases. This approach enables you to target a spectrum of competitive levels—ranging from hard to medium to easy—based on your blog's goals and capacities. By following the principles of this formula, you can maximize your
- [Best Niche Research Tools 2025 (Free and Paid)](https://lexgabrees.com/niche-research-tools/) - Performing niche research (or online market research) will always be key for becoming, and staying successful online. Therefore, whether you're an entrepreneur who's just starting out or an established business owner, learning how to use niche research tools, is essential. In this article, I’ll give you an overview of the best niche research tools (and software), that
- [Frase.io Review - Boost Your Rankings with AI](https://lexgabrees.com/frase-io-review/) - Whether you're a blogger or digital marketer, you know you need high-quality, relevant content to rank well on Google. Unfortunately, the content creation and optimization process can be complex and time-consuming. The good news is that an AI content optimization tool, such as Frase.io, can help you research and create content that has the potential
- [Mautic Marketing Automation Review - Pricing, Features, Integrations](https://lexgabrees.com/mautic-marketing-automation-review/) - Mautic is an open-source marketing automation solution that can be a cost-effective alternative to expensive cloud-based services. It's feature-rich and can be installed as a self-hosted solution. Unlike a SaaS marketing automation platform, you own the data and can run campaigns on your terms. So, how does Mautic compare to your current marketing automation or
- [Best SEO Tools for Keyword Research, Rank Tracking and Website Audits](https://lexgabrees.com/best-seo-tools/) - Whether you're an affiliate entrepreneur or operate a small business website, at one point, you'll need an SEO tool. SEO platforms can provide you with the insights and data you need to achieve better rankings, find business opportunities or track your SEO results. In this article, I’ll go over the best SEO platforms, why I
- [WordPress Speed Optimization Guide](https://lexgabrees.com/wordpress-speed-optimization/) - WordPress speed optimization doesn't have to be hard. You can improve the performance of your WordPress website dramatically, by getting some essentials right. In this WordPress speed optimization guide, I'll show you exactly how to speed up your website, easily and quickly. Better page speed will not only improve the user experience but your Google
- [Best AI Writing Software for Generating Quality Content](https://lexgabrees.com/ai-writing-software/) - The impact of AI writing software on digital marketing can't be ignored. AI (artificial intelligence) is now being used to write content faster, automate SEO, and improve workflows. AI writing software can help you: Quickly efficiently generate content with minimal manual input Save time and effort that would have been spent manually writing out a
- [ShortlyAI Review - Level up Your Writing with AI Content Generation](https://lexgabrees.com/shortlyai-review/) - Note: ShortlyAI has been acquired by the people behind Jasper.ai. Most of ShortlyAI's technology for long-form content generation has now been implemented into Jasper's Boss Mode editor. Because of this, and the extra functionality Jasper offers, at a minimal price difference, I can no longer recommend ShortlyAI as a primary solution for AI Content Generation.
- [Niche Research Training](https://lexgabrees.com/niche-research-training/) - With so many people looking for the next easy startup business idea, it has always surprised me how little attention is given to doing niche (or market) research. Whether you're an entrepreneur, and you want to find an idea for a business that you can start from home, or you're a digital marketer who's building
- [Mautic Installation -  7 Common Mistakes](https://lexgabrees.com/mautic-installation-errors/) - Mautic can be cost-effective, has lots of powerful features, and is super extendible. Besides the fact that Mautic is arguably the best open-source marketing automation application available for professional use, there's also a flip side. Many businesses and new users who are trying to get started with Mautic quickly find out that installation, as well
- [Mautic Best Practices - Installation, Tracking, Integrations](https://lexgabrees.com/mautic-best-practices/) - Mautic is my favorite open-source marketing automation software. I use it for many projects and in quite a few situations, it can completely replace a SaaS marketing automation platform. If you would like to know more about Mautic's features and if it might be a fit for your business, have a look at my in-depth
- [Install Mautic 4.x on a DigitalOcean VPS (2022)](https://lexgabrees.com/install-mautic-digitalocean/) - Mautic is an open-source marketing and email automation application, that's gaining popularity quickly. Installing Mautic (and maintaining it to run error-free) has proven to be problematic for many. This doesn't have to be so. In this article, I will show you how to install and set up Mautic Marketing Automation on a DigitalOcean VPS, the
- [Mautic - Open Source Marketing Automation](https://lexgabrees.com/mautic-open-source-marketing-automation/) - Mautic is the only open-source marketing automation that is powerful enough to replace your current (expensive) SaaS solution. Mautic is available as a self-hosted solution (on-premise). So, unlike with most marketing automation platforms, like Hubspot, or Activecampaign, there are no monthly pricing plans. Furthermore, you own the data, because it's stored on your own server.
- [Best AI SEO Software (AI Tools) for Better Rankings](https://lexgabrees.com/ai-seo-software/) - Ranking your web pages in Google can be complicated and time-consuming. It requires a lot of work, such as keyword research, SERP analysis. writing your content, content optimization and in many cases building some links. SEO and content creation are ongoing processes, meaning the work is never done. You have to monitor your results and
- [AI in Marketing - 5 Easy Ways to Improve Digital Marketing Results](https://lexgabrees.com/ai-in-marketing/) - The ability to use AI in marketing is growing rapidly, and it's expected to pay off big for businesses of all sizes. AI applications for marketing are already widespread, and it's expected to grow even more in the coming years. Whether you're a blogger, or business owner, using AI as part of your marketing strategy
- [How to Do Niche Research - Basics and Best Practices](https://lexgabrees.com/how-to-do-niche-research/) - Learning how to do niche research is an important skill you need to become successful online. Niche research (or market research), is not only used by digital marketing professionals but also by entrepreneurs and business owners. In this article, I’ll go into some best practices for doing niche research. If you’re looking to find or
- [Matomo Analytics (Piwik) Review -  Google Analytics Alternative](https://lexgabrees.com/matomo-analytics-piwik/) - Matomo Analytics is an open-source web analytics application, formerly known as Piwik. Matomo comes in two flavors, namely Matomo Cloud and Matomo on Premise. The latter is the self-hosted, which means you have to install it yourself (on a server), while the first is the cloud-hosted version. In this article, I'll share my first impressions
- [How to Build a Website with WordPress - 10 Easy Steps](https://lexgabrees.com/how-to-build-a-website/) - WordPress is one of the best content platforms to build any type of website on. Be it an affiliate blog, business website or ecommerce store, WordPress provides flexibility, extensibility, speed and full control over your website. With more than 60% of the internet being powered by WordPress, it's these, and many other advantages, that make

## Pages

- [Digital Marketing Consultant](https://lexgabrees.com/) - FULLSTACK DIGITALMARKETING Digital Marketing Consultant with 20+ years of experience blending tech. and Digital Marketing Strategy to help SMBs, Entrepreneurs, and start-ups grow online. Learn more
- [Digital Marketing for Entrepreneurs, Startups and SMB](https://lexgabrees.com/digital-marketing-for-entrepreneurs-startups-and-smb/) - I'm a Digital Marketing Strategist / Consultant with 20+ years of experience helping entrepreneurs, startups, and SMBs improve their digital marketing. My job is to develop and execute integrated, cross-channel strategies that encompass the entire customer journey. From demand generation with organic and paid traffic (SEO / SEA) to CRO for lead generation and higher
- [Privacy](https://lexgabrees.com/privacy/) - This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from this website. It is policy to respect your privacy regarding any information that might be collected while operating this website. SUMMARY No privacy-sensitive data is stored about you unless you give consent to do
- [Digital Marketing Tools](https://lexgabrees.com/digital-marketing-tools/) - Below is a list of the digital marketing tools I use. I only recommend tools, services, and resources that I use myself. If you have any questions about these services or don't know which is right for your business, feel free to contact me. SEO Tools and Research Platforms SEMrush - All-in-one research platform offering over
- [Contact](https://lexgabrees.com/contact/) - Contact me Use the form on this page to contact me with your question. Be sure to explain your needs clearly. I always try to get back to contact requests within 3 working days.
- [Test](https://lexgabrees.com/test/) - This i sa test
- [signup](https://lexgabrees.com/signup/) - GET PRO INSIGHTS Sign up to get notified whenever I publish a new tutorial or how-to (do it yourself) guide. No nonsense, practical information I dive deep, you pick the fruits Do you need something specific figured out for your business? You can also hire me. (though I pick my projects) Sign up Below Your
- [PPC Consultancy (Google Ads)](https://lexgabrees.com/ppc-consultancy-google-ads/) - PPC click (pay-per-click) advertising is an effective way of sending targeted traffic to any phase of your marketing funnel. The goals of PPC advertising campaigns are numerous, ranging from increasing awareness of your e-commerce brand to capturing valuable B2B leads through opt-in forms. As a performance marketing specialist, I've been involved in media buying since
- [(AI) Marketing Automation Consultancy and Services](https://lexgabrees.com/ai-marketing-automation-consultancy/) - Staying competitive in today's online markets requires setting up business and marketing processes as efficiently and quickly as possible. With increasing complexity and the need for fast execution, marketing automation can be a powerful way to streamline these efforts. Marketing automation in general, and especially AI-powered marketing automation workflows, can enormously impact your business. There
- [Request Intro Call](https://lexgabrees.com/request-intro-call/)
- [thank-you-contact](https://lexgabrees.com/thank-you-contact/) - Thanks for getting in touch! I’ve received your message and I’ll contact you as soon as possible. Back to site
- [Partner Disclosure](https://lexgabrees.com/affiliate-disclosure/) - I partner with the tools and services I explicitly recommend. This means that If you buy a specific service or tool through a link on my website, I will receive a (small) commission. I use that commission to fund this blog. Think about hosting costs and the tools I use to create content. I only
- [Cookies](https://lexgabrees.com/cookies/) - Cookies are placed when they are necessary for the site to function properly, to show you targeted advertising messages on other sites, and to improve the services to the visitors. 'Improve the services to the visitors' means that I can assess which content is more popular so that I can focus my energy on delivering
- [Terms of use](https://lexgabrees.com/terms-of-use/) - SUMMARY All the content here is original and unique. Feel free to use the advice, tips, strategies, and tactics I share, but please remember not to claim them as your own (don't take credit for something you didn't create). I encourage you to make the most of this information but keep in mind that you
- [Thank you - Signup](https://lexgabrees.com/thank-you-signup/) - Thanks for Subscribing! You’ll start receiving Digital Marketing Tips, Tactics and Insights direcly in you email box. Back to site
- [Thank you - Contact me](https://lexgabrees.com/thank-you-contact-me/) - Thank you for getting in touch You will receive an email from me within 3 business days. In this email, I will send you a link, which you can use to book a free introductory call. If I feel that I cannot help you the way I think I should, I’ll give you some advice
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- [socialrep](https://lexgabrees.com/socialrep/) - Corporate Reputatie en Social Media Neem contact met mij voor deze white paper.© 2023 – lexgabrees.comPrivacy | Cookies
- [Start a Blog](https://lexgabrees.com/start-a-blog/) - How to Start a Blog and Earn Money (2023) Learn how to start, build, optimize and scale a profitable blog or niche website. Core Principles and Foundations Niche Research Tutorial Content Strategy and Creation Techniques Targeted Traffic Generation Methods Attention: This training will be published only if enough interest exists (if 2K people sign up
- [Digital Marketing - FAQ](https://lexgabrees.com/digital-marketing-faq/) - Below you'll find some frequently asked questions about digital marketing, along with answers. Most are relevant to the tutorials and training I provide on this web site. Others can be related to my consulting services. This page is organic and I regularly add to it. Is 'online marketing' the same as 'digital marketing'? Some marketers
- [Web Analytics and Tracking](https://lexgabrees.com/web-analytics-tracking/) - Web analytics and tracking are part of any effective online strategy. Measuring your most important business KPIs, and tracking them over time is imperative if you are to compete. I have been setting up web analytics for many years. This includes not only B2B websites, but also e-commerce shops (enhanced ecommerce). Google Analytics (including GA4)

## My Templates

- [Blog](https://lexgabrees.com/?elementor_library=blog)
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- [WORK_Front_LV](https://lexgabrees.com/?elementor_library=work_front_lv) - Digital Marketing Strategist 20+ years of experience helping entrepreneurs, startups and SMBs grow their business with result-focused digital marketing strategies What I do (AI) Marketing Automation Automating marketing and business processes with AI-powered workflows. Learn More PPC Advertising (Google Ads) Creating, managing, and optimizing paid advertising campaigns. Learn More Strategic SEO / AIO Strategic SEO
- [Contact](https://lexgabrees.com/?elementor_library=contact) - Contact me Do you need help with Digital Marketing? Or do you have a specific question? Ask me anything about digital marketing and or explain your needs. I’ll get back to you within 3 working days. Note: Please be clear and concise in your explanation so I can help you as best I can. I don’t
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- [WORK_Inline_CTA_SEMRush](https://lexgabrees.com/?elementor_library=cta_inline_semrush) - All-in-One Research Platform 50+ tools for SEO, PPC, content, social media, competitive research, and more. Free Trial
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- [WORK-services-blocks](https://lexgabrees.com/?elementor_library=work-services-blocks) - AI Workflows / Marketing Automation Automation of your marketing processes with AI workflows and agents. About Mautic / Matomo / CMPs Privacy-oriented, on-premises digital marketing tool stacks. About
- [Work-Front-Page](https://lexgabrees.com/?elementor_library=work-front-page) - Full-Stack Digital Marketing 20+ years of blending marketing and technology to help SMBs, Startups, and Entrepreneurs achieve measurable results. About
- [WORK_Front Page](https://lexgabrees.com/?elementor_library=work_front-page) - Digital Marketing Consultant 20+ years of experience helping Entrepreneurs, Startups, and SMBs grow their business with result-focused digital marketing strategies. What I do (About me) (AI) Marketing Automation Automating marketing and business processes with AI-powered workflows. Learn More PPC Advertising (Google Ads) Account audits, campaign setup and optimization for lead generation Learn More Strategic SEO
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- [work-newlayout](https://lexgabrees.com/?elementor_library=work-newlayout) - B2B Digital Marketing Consultant 20+ years of experience helping Entrepreneurs, Startups, and SMBs grow their business online. Services Marketing Automation Consulting Automating any part of your marketing or sales funnel, or business with AI-Powered Workflows. Learn More Lead Generation Consulting Generateign more and higher quality leads with integrated SEO, SEA (PPC) and CRO. Learn More
- [CTA_Summary_Bottom (multi tools)](https://lexgabrees.com/?elementor_library=cta_summary_bottom-multi-tools) - BEST OVERALL Take your SEO and research to the next level with SEMrush Go to site Read ReviewSEMRUSH ALTERNATIVE One-stop SEO platform solution for entrepreneurs, SMBs, and agencies Go to site Read ReviewBEGINNER FRIENDLY Simple to use, yet a powerful bundle of SEO tools anybody can use Go to site Read Review
- [WORK_CL_Summary_Best_SEO_Tools](https://lexgabrees.com/?elementor_library=work_summary_best_seo_tools) - SEMRUSH ALTERNATIVE One-stop SEO platform solution for entrepreneurs, SMBs, and agencies Go to site Read ReviewBEST OVERALL Take your SEO and research to the next level with SEMrush Go to site Read ReviewBEGINNER FRIENDLY Simple to use, yet a powerful bundle of SEO tools anybody can use Go to site Read Review
- [WORK_CL_Summary_AI_SEO_Software](https://lexgabrees.com/?elementor_library=work_summary_ai_seo_software) - great Consolidate your Content Strategy, Content Creation, and Optimization into one smooth process Go to site Read Review Best Overall Create SEO Optimized Content Faster and Rank Higher. Simplify your SEO Workflow Go to site Read Review good AI-Powered Content Optimization software and Writing Assistant that uses unparalleled SERP Analysis Go to site Read Review
- [WORK_CL_Summary_AI_Content_Generator](https://lexgabrees.com/?elementor_library=work_summary_ai_content_generator) - Long-Form Content Long-form AI content generation Owned by the folks at Jasper Go to site Read Review BEST OVERALL Short-form & Long-form AI Art Generation 5-day Money Back Go to site Read Review budget Short-form Free Trial Go to site Read Review

## Categories

- [Uncategorized](https://lexgabrees.com/category/uncategorized/)
- [Digital Marketing Strategy](https://lexgabrees.com/category/digital-marketing-strategy/)
- [Niche Research](https://lexgabrees.com/category/niche-research/)
- [Marketing Automation](https://lexgabrees.com/category/marketing-automation/)
- [AI Workflow Automation](https://lexgabrees.com/category/ai-workflow-automation/)