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Your information is safe and is only used to contact you and / or send you personalized messages.  For more information about privacy, cookies and how I use them, have a look at the privacy and cookie policies.

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from. It is my policy to respect your privacy regarding any information I may collect while operating my website.

How to objectively read a privacy policy (what I feel you should know)

  • In my experience, people don’t fully understand what opting out of cookies means. Cookies are usually harmless and if you opt out of cookies in order to avoid seeing ads on other sites (being followed around), this will not stop you seeing any ads. It will only make sure that the ads you see are less relevant to your interests. it’s up to you to choose what’s more annoying: ads which are relevant to your interests, or ads which are irrelevant to your interests.


  • I do not store any privacy-sensitive data about you unless you give consent to do so. For example: if you subscribe to one of my email newsletters.
  • I do not collect any personally identifying data in my web server logs.  Actually, I don’t hold any logs at all, meaning I do not store your IP address on my server(s).
  • Whenever I work with partners who store IP addresses, I make sure they comply to EU privacy law.
  • I only work with partners who comply with EU and Global privacy laws and/or directives. You can find a list of my partners and links to their privacy and cookie policies further down this page.
  • You may opt-out of the cookies I use at any time, however, this might have an influence on the operation of the website or the personalized experience I try to deliver.
  • You have the right to opt-out of email subscriptions whenever you want. There is an unsubscribe link at the bottom of each email send you.
  • I use analytics tools, tracking services and advertisement services, which are compliant with the EU privacy law and are registered with the US-EU privacy shield. I select my partners to be of the highest quality in regard of their service as well as their privacy and security policies.
  • If you subscribe to any of my email newsletters, I will send you updates about my content, send you important notifications (updates to the site), messages about my services, and commercial messages in which I promote products and/or services, which I feel could be of interest to you, my reader. I will always keep my brand mission in mind while doing this.


1. Personal Information I collect
2. How I use the personal information I collect
3. Cookies/Tracking Technologies
4. Social Network and Platform Integration
5. How I share information
6.Anonymous Data
7. Transfer of data from the EU to the US
8. How I respond to ‘do not track’
9. Advertising
10. Choice and Opting-Out of Communications
11. Retaining, modifying, and erasing your information
12. EU data subjects rights (cookies)
13. Security measures (US – EU privacy shield)
14. Changes to this policy
15. Contact us


When you visit the Site, I automatically collect certain information about your device, including information about your web browser, (anonymized) IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, I collect information about the individual web pages you view, which links you click, what websites or search terms referred you to the site, and information about how you interact with the site.

From this point on I will refer to this automatically-collected information as “Device Information.”

My purpose in device information is to better understand how my visitors use this website so that I can make better choices about the content I serve my audience(s) and optimize my advertising message(s). For example: if I notice that a certain topic (or article) on the site is more popular than others, I might serve my audience more similar content. In regard of advertising messaging, I make choices based on device information in order to make my message(s) more interesting for new audiences and more relevant to existing audiences.

 I collect Device Information using the following technologies:

  • “Cookies” – these are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit: You may also opt-out of cookies by using an online tool or my consent mechanism. Please visit our cookie policy to learn how.
  • “Web beacons,” “tags,” and “pixels” – these are electronic files used to record information about how you browse the Site. These are little pieces of JavaScript code which I place on my pages. They are harmless and only tell us that someone visited that specific page. That data is then aggregated into my analytics tool, so I can analyze it.
  • “Email subscription forms” – these are used in order to collect your name and email address when you decide to sign up to one of my newsletters.  I use EU privacy law compliant forms and store the information with compliant and trusted partners.


 I use the information which I collect to make a better choice about the type of content I serve my audience. This means that I analyze the aggregated information I collect and determine which articles, videos, email articles, product offers and so forth, my audience(s) are most engaged with. Based on the conclusions I draw from this information this I decide which new content to add to the site.

Additionally, I use the device information that I collect to help improve and optimize the functioning of my Site. For example, by generating analytics about how my customers browse and interact with the site, I can redesign the user experience to better suit the needs of my visitors (think about better and more clear navigation to certain parts of the site).

 I also use the information I collect from cookies to assess the success of my marketing and advertising campaigns. In some cases, I use the information in the cookies in order to set up advertising and where applicable retargeting campaigns. Retargeting campaigns are advertising campaigns which allow us to serve you relevant and personalized advertisement or commercial messages on other sites.


 I use tracking technologies, such as cookies and pixel tags on this site.

Cookies are small pieces of text that are placed on your computer. They hold simple information for various different reasons. Cookies can be deleted at any time. There are different types of cookies, for different tools and they all have different functions. These cookies have a specific lifetime set to them. This means that after this time passes, the cookie deletes itself.

 I place cookies because the bits of information that the cookie holds make it possible for us to:

  • improve the way the site works,
  • serve you better content, because it’s more relevant to your interest(s),
  • increase my reach by using targeted advertising and retargeting advertising. This means that if I run advertising through one of our trusted partners, you might see advertising messages that are relevant to your interests, instead of irrelevant ads on other sites. In this case, the messages will be relevant to your interests. If you opt-out of cookies, you will still see advertising on other sites, however, the chances are bigger than the ads will be irrelevant to your interests.

You can read about cookies and the different types of cookies I place in my cookie policy.


I share your personal information with EU privacy law compliant partner to help us use your Personal Information, as described in the paragraphs above. Whenever my partners are not located in the EU, I make sure that my partners are registered members of the US-EU Privacy Shield, to ensure the security of your personal information.

As described above, I use your Personal Information to provide you with targeted advertisements or marketing communications I believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page.

Finally, I may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information I receive, or to otherwise protect my rights.


 I use targeted advertising technologies in order to improve the relevance of the advertisement message for my audience and in order to increase our reach. You can opt-out of the cookies that make this possible in several ways, however, you this does not mean that you will suddenly not see ads. It means that you will not see my advertisements messages, which are tailored to your interest and might see relevant messages from other companies that use the same advertising services as I do.

You can read how to opt-out of cookies that make the above possible in my cookie policy.


Please note that I do not alter my site’s data collection and use practices when I see a Do Not Track signal from your browser.


As noted above, I do not keep any web server logs. However, my partners such as email list hosts, analytics services, and some tracking services do. As stated, I work with EU privacy law compliant partners and the data retention time they adhere to is listed in their policies. You can find a list of all our partners and links to their policies in our cookie policy.

Retaining, modifying, and erasing your information

If you are a European resident, you have the right to access personal information I hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the form on the contact page.

Additionally, if you are a European resident I note that I am processing your information in order to fulfill contracts I might have with you (for example if you make an order through the site), or otherwise to pursue my legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States to our trusted partners.


 I may update this privacy policy from time to time in order to reflect, for example, changes to my practices or for other operational, legal or regulatory reasons.


For more information about my privacy practices, if you have questions, or if you would like to make a complaint, please contact me by email at lex[at] or by the form on this page.


I place cookies when they are necessary for the site to function properly, to show you targeted advertising messages on other sites, and to improve my service to my visitor. Improve my  services to my visitors’ means that I am able to assess which content is more popular so that I can focus my energy on delivering better suiting web pages to you (my reader) and serve you advertisement messages which are relevant to my interest(s) instead of showing you ads which are irrelevant to my liking(s).

Table of contents

1. What are cookies and why I use them
2. Different types of cookies I use
3. How to remove/delete placed cookies
4. Analytical cookies I use
5. (re)targeting and advertising cookies I use
6. Changes to this cookie policy
7. Contact us


Cookies are small pieces of text that are placed on your computer. They hold simple information for various different reasons. Cookies can be deleted anytime. There are different types of cookies, for different tools and they all have different functions.

Cookies have a specific lifetime set to them. This means that after this time passes, the cookie deletes itself.

I place cookies because the bits of information that the cookie holds make it possible for us to:

  • improve the way the site works,
  • serve you better content, because it’s more relevant to your interest(s),
  • increase my reach by using targeted advertising. This means that if I run advertising through one of my trusted partners, you might see advertising messages that are relevant to your interests, instead of irrelevant ads.


  1. Session cookies – these are temporary cookies that are deleted once you end your session. Session Cookies make sure that you remain recognized when you move from page to page within one site, and this way you are not required to e.g. log in.
  2. Functionality Cookies – these enable using the basic features of sites (e.g. remembering information about sites visited in order to enable ‘recalling’ them upon visitor’s request).
  3. Analytical Cookies – these provide analytical and statistical information about your site use.
  4. Targeting and Advertising Cookies – these allow measuring the effects of my advertising campaigns and personalizing advertising messages for individual users on this and other sites. Using these cookies enables us to show you advertising messages which are tailored to your interests, instead of serving you ads which are unrelated to your like(s) and interest(s).

Below you can find the list of third-party Cookies and outline of the purposes for which I use them on my Site. You can be sure that I work with renowned and trusted vendors, who ensure a transparent approach to privacy. Such vendors have their own privacy policies in respect to the protection of Personal Data and using of Cookie technology. I recommend that you read their privacy policies so that you can understand the manner in which your Personal Information will be handled by these providers.

Analytical Cookies I use

Google Analytics

Google Analytics allows us to measure and thoroughly analyze the traffic on my Site. With this information, I can make informed decisions about what content is relevant for my audience and which content is less relevant. I basically use Google Analytics to optimize the choices I make about the type of content I publish on this website.

More info:

  1. Google’s Privacy Policy
  2. Types of cookies placed
  3. Opt-Out of Google Analytics

Google Optimize

Google Optimize allows us to test my site solutions and personalize them in order to deliver engaging content to Visitors and End Users. With the Google Optimize service, I are able to test different web pages against each other and determine which of the two are more interesting to my readers (A/B split test). Based on the results I will continue adding more content to the site that is of more interest to my audience(s).

  1. Types of cookies placed


I use Hotjar to personalize my Site, collect your feedback and analyze site traffic. This enables us to make choices about the content I deliver. It allows us to analyze which content is most popular with my readers so that I can give them more or that type of content.

  1. HotJar privacy policy
  2. Opt out of HotJar

Targeting and Advertising cookies I use


Adroll is a service that enables us to extend my reach around the web. It allows us to make advertising messages more relevant to my audience. This means that on certain (3rd party) sites, my readers might be served relevant (and hopefully for them interesting advertisement messages), instead of non-relevant ads.

  1. Adroll Privacy Policy
  2. Opt-Out of Adroll


As a Google Company, DoubleClick allows us to extend my reach while delivering relevant advertisement messages on certain (3rd party) sites to my readers. My aim is to serve advertisement messages that are relevant to their interest(s) instead of showing irrelevant ads.

  1. DoubleClick Ad Policy
  2. Opt-Out of DoubleClick

Facebook Pixel

I have embedded a Facebook pixel on my site. This allows us to serve relevant messages across Facebook to my readers. Furthermore, it helps us make advertising messages more relevant to my audience and lets me analyze some site statistics, such as a number of conversions.

  1. About the Facebook pixel

Google AdWords

I use Google Adwords, to extend the reach of my advertisement messages and campaigns. The service allows us to serve relevant advertising to my readers as well as introduce them to my newest content.

  1. Google Adwords Ad Policy
  2. Opt-Out of Google Adwords


Cookies can be removed at any time, and there are several ways of doing so. You can:


I reserve the right to make changes to this cookie policy at any time I see fit. Though the policy changes will usually be minor, I do encourage MY visitors to re-visit this page periodically.

For more information about cookies, you may also visit this link.